BRE Program Implementation: Step-by-Step Framework
- Gary Marx

- Sep 29
- 6 min read
To implement a Business Retention and Expansion (BRE) program, start by forming a Leadership Team and Task Force. Engage with local businesses through regular visits and surveys to gather valuable insights. Prioritize projects based on feedback, then set up project teams to put initiatives into action. Continuously evaluate your efforts with performance indicators and stakeholder involvement. This approach enhances community engagement and supports local economic growth, and there are more strategies to explore for greater success ahead.
Key Takeaways
- Assemble a Leadership Team and Task Force with community and economic development leaders to guide the BRE program's implementation.
- Conduct regular business visits and administer concise surveys to collect valuable feedback and strengthen local relationships.
- Utilize interviews and standardized guides to gather qualitative insights while documenting outcomes for continuous evaluation.
- Maintain clear communication with stakeholders and follow up on survey findings to adapt strategies to meet business needs.
- Measure initiative success through key performance indicators, business surveys, and ROI analysis to ensure accountability and justify continued investment.
Importance of Business Retention and Expansion

When it comes to bolstering your community's economy, you'll find that Business Retention and Expansion (BRE) programs play an essential role.
These initiatives enhance community engagement by fostering strong relationships with local businesses, focusing on their unique business needs. Successful BRE programs, popular in the U.S. and Canada, emphasize that retaining existing businesses is often less costly than recruiting new ones.
By proactively addressing issues through an early-warning system, you can prevent potential business closures or relocations from escalating. Nurturing local businesses doesn’t just stabilize the economy; it leads to job creation and capital investments that boost the overall viability of your community.
Ultimately, investing in BRE programs supports meaningful community development and improves the local tax base.
Organizing the Leadership Team and Task Force
To effectively implement a Business Retention and Expansion (BRE) program, it's vital to establish a strong Leadership Team and Task Force.
Your Leadership Team, comprised of four to five respected community representatives, will coordinate the entire BRE process and direct community volunteers.
Task Force members, including representatives from economic development, schools, and community leaders, will mobilize to visit targeted businesses.
Develop a resource listing for workforce development to address the community's needs effectively.
Setting clear expectations for Task Force members is significant for maintaining accountability and effectiveness in meeting local business needs.
Additionally, prioritize scheduling forums and retreats for community engagement, fostering collaboration among stakeholders and ensuring a unified approach to the BRE initiative.
Engaging With Local Businesses

Engaging with local businesses requires a strategic approach that combines effective communication and relationship-building. You should schedule regular business visits to foster meaningful conversations, demonstrating commitment to business retention and expansion.
Consistent outreach efforts, like weekly or monthly visits, keep you connected and show that you care about local economic development. During these visits, administer concise surveys with about 20 quantifiable questions to streamline data collection and capture essential feedback.
Follow-up communication is vital for reinforcing relationships, addressing concerns, and answering any information requests they may have. Don’t forget to document the frequency and outcomes of each interaction; this will help you evaluate the engagement process and make informed adjustments for future outreach efforts with community stakeholders.
Gathering Insights Through Interviews and Surveys
Gathering insights through interviews and surveys is a crucial step in understanding local businesses' needs and shaping effective BRE program strategies. By conducting interviews, you can build relationships and obtain qualitative insights about business needs that surveys might miss.
Surveys serve as powerful tools for data collection, helping you identify red flags—issues needing resolution—and green flags—opportunities within the local business environment. Utilizing a standardized interview guide guarantees consistent and thorough data collection, while direct communication with community members enhances participation.
Following up on survey insights is essential; you may find that modifying regulations or ordinances could greatly support local businesses. This approach enables a complete understanding of their concerns, leading to stronger BRE program strategies.
Prioritizing Projects and Formulating Strategies

Effectively prioritizing projects requires a thorough analysis of the data gathered from business visits and surveys. You'll need to identify urgent issues and opportunities to guarantee efficient resource allocation.
Utilizing the Red-Green Flag Worksheet helps categorize these concerns, allowing you to promptly address critical issues while fostering economic resilience.
Collaborate with your task force during retreats to develop initial strategies, enhancing community engagement and input in your decision-making process.
Maintain regular communication with community members and stakeholders to sustain momentum and support for your prioritized projects.
Form project teams with designated leads to ensure accountability and focused progress, guaranteeing that everyone stays aligned with the goals outlined in each priority project.
Implementing Initiatives Through Project Teams
Once you've prioritized your projects and formulated strategies, it's time to bring those plans to life through Project Teams.
These teams are vital in implementing Business Retention and Expansion (BRE) initiatives, formed during community forums to guarantee active participation. Each Project Team has a lead member from the Task Force who oversees progress and acts as your main contact.
Regular meetings help you monitor implementation goals and maintain accountability among team members. Additionally, full-time staff from government or community organizations provide essential support, offering logistical assistance for successful execution.
Continuous Evaluation and Measuring Success
To guarantee your Business Retention and Expansion (BRE) initiatives remain effective, it’s essential to continuously evaluate their progress. Start by measuring key performance indicators like job retention rates and business expansions.
Conduct business surveys to gather feedback from stakeholders, helping you gauge satisfaction and pinpoint improvement areas in your economic development programs. Focus on tracking success indicators, including new job creation and overall community investment.
Implement ROI analysis to justify ongoing investment in BRE efforts by comparing program costs against the economic benefits realized. Engaging stakeholders throughout this evaluation process promotes transparency and accountability, encouraging collaboration and support for the continuous improvement of your BRE initiatives.
Frequently Asked Questions
What Types of Businesses Can Participate in the BRE Program?
Any type of business can participate in the BRE program, including manufacturing, retail, service-based, and technology companies.
If you're a local entrepreneur or part of a larger corporation, you'll find that the program is designed to support various industries.
The goal is to promote growth, provide resources, and foster collaboration within the community.
Don't hesitate to reach out and see how you can get involved in the program that suits your business needs.
How Long Does the Entire BRE Program Implementation Take?
The entire BRE program implementation usually takes about three to six months, depending on various factors like your organization's size and readiness.
You'll start with an initial assessment, followed by strategic planning, outreach, and implementation phases.
Each phase involves collaboration with stakeholders and gathering feedback.
If you stay organized and engaged throughout the process, you can streamline the timeline and achieve your goals more efficiently, making the most of the program's benefits.
Who Funds the BRE Program Initiatives and Projects?
The funding for BRE program initiatives and projects typically comes from a mix of sources.
Local governments often allocate budget funds, while state and federal grants may also be available.
Partnerships with private businesses and nonprofit organizations can provide additional financial support.
You can explore various funding opportunities, including community development block grants or economic development funds, to guarantee the success of your BRE initiatives and maximize available resources.
What Qualifications Are Needed for Task Force Members?
To be effective task force members, you’ll need a mix of skills and experiences. You should have expertise in relevant fields, like community development, finance, or policy-making.
Strong communication and teamwork skills are essential, too. It’s vital that you share a commitment to the program’s goals and demonstrate leadership qualities.
If you have a background in stakeholder engagement or project management, that’s definitely a plus! Your diverse perspectives will strengthen the team.
How Can Businesses Provide Feedback on the BRE Program?
You can provide feedback on the BRE program by participating in surveys and attending feedback sessions organized by the program's administrators.
Make sure to articulate your insights regarding the program’s effectiveness and any areas for improvement. Engaging in discussions with other businesses involved can also help consolidate your feedback.
Conclusion
To sum up, launching a business retention and expansion program is like planting a seed that can grow into a flourishing garden. By actively engaging with local businesses and continuously evaluating your efforts, you can nurture a thriving environment that encourages growth and prosperity. Remember, your commitment to collaboration and strategic planning will pave the way for a successful future. So roll up your sleeves, get involved, and watch your community transform as it blossoms around you.




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