About BlueCap
Advising executives on site strategy and incentives to achieve measurable growth and return on investment.
​BlueCap collaborates with leadership teams to simplify site selection and secure state and local incentives. We handle the details, analytics, negotiations, and compliance, so your company can grow faster while maximizing financial ROI.
BlueCap is a New Jersey-based consulting firm established in 2015. We help manufacturing, life sciences, and logistics/distribution companies make key location decisions and secure state and local economic incentives that support long-term growth.
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For executives, site selection affects costs, access to workforce, and shareholder value. BlueCap provides the expertise and structured process to manage these complex projects, allowing leadership teams to concentrate on core operations while we deliver results.
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Led by founder Gary Marx, a 35-year veteran of corporate real estate and economic development with experience at Deloitte Tax, PwC, and the State of New Jersey, BlueCap combines data-driven analysis, incentive modeling and negotiation, and compliance management to maximize ROI and minimize risk.
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Our track record includes projects across the U.S. and around the world. We have secured incentive packages that support new facilities, equipment, and workforce expansion. As active members of IAMC and IEDC, we build strong economic development relationships and implement best practices in all our projects.
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BlueCap provides: Expert guidance, measurable results, and sustainable growth.
Companies We've Worked With
These logos showcase companies our team has advised over the years, across various projects and industries.
Leadership
Gary Marx, Principal of BlueCap Economic Advisors, LLC, has 35 years of experience in economic development. Over the past 20 years, including six years with Big Four firms Deloitte Tax LLP and PwC, he has led corporate site selection and economic development incentive projects for Fortune 1000® clients domestically and internationally.
His background includes more than seven years with the New Jersey Commerce Department, where he supported the Secretary of Commerce and led the state’s business attraction, retention, and research programs. Additionally, he has held economic development roles at major gas and electric utility companies in New Jersey and New York, giving him a broad view of regional development challenges and opportunities.
Gary earned a BS in Business and Real Estate from Florida State University and is a certified economic developer (CEcD). He is an active member of IAMC and IEDC, has served as the board president of Big Brothers Big Sisters of Mercer County, New Jersey, and currently sits on the board.